Jan 11
23
I decided to write this article after thinking “advertise on bing?”
After doing some intense research I have found that Bing is formerly Live Search, Windows Live Search and MSN Search and is from Microsoft. This new search engine was unveiled by Steve Ballmer on May 28, 2009 and since when full on inline June 3, 2009. Since its release it has become the third largest search engine with roughly 3.6% being dwarfed by Google at 85.35% but awfully close to Yahoo at 6.15%.
Some of the reasons you would want to advertise on Bing are:
Daily changing of background images
Enhanced view where third party site info can be seen inside Bing
Some sites you can search within the website
Video thumbnail that allows you to preview the video automatically
Change size of length, screen size, and resolution of videos
Instant stats on Sports scores, teams, leagues, and players
Inquiring on stocks or finances of a company shows stock chart, price, volume, in a website that you can subscribe to
Have a math calculation you need help with? It’s amazing, that’s all I can say.
Flight tracking-tells you flight delays
Local restaurant reviews
Integrates easily with Hotmail
While all these are just a few of the great features of Bing, I challenge you to find more that will be beneficial for your life !
So why advertise on Bing?
Bing is a very promising new player in the search engine industry that isn’t saturated with everyone “being an expert” or trying to sell you a piece of toast looking like a famous person. If you are into PPC marking on Google you know how expensive it can get with the amount of people competing with you. If you advertise on Bing, they have the same concepts based on two factors.
Your monthly search campaign budget
Your maximum bid per click
For example, if you advertise on Bing and your budge is .00, and you win the bid at $ .10 per click, it’s going to take 100 people clicking your advertisement. They also have small and medium budget solutions for people with a budget of 0 to ,000 a month.
A few established companies that advertise on Bing are: although this is only a few of the many:
Smile Box
Buyer Zone
EBay
Toyota
Snapple
Sprint
Also to help drive Bing’s presence on the web they are spending -100 Million to promote online, TV, print, and radio advertising. I really do believe that as I have been listening to the radio for the last hour and half, I’ve heard 10 to 12 advertisements for Bing. One of largest privately owned digital communications company in the world called Waggener Edstrom has been the driving force behind their marketing and it has seen phenomenal results. They have partnered with many of the world’s leading brands like GE Healthcare, MasterCard International and T-Mobile USA to name a few.
So to answer the question, “Advertise on Bing?” I would say you would be silly not to be part of the creation; in the engine, not back in the caboose trying to catch up.
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